Change Your Habits OR Get Zapped!—with Maneesh Sethi of Pavlok – EP103
In the absence of accountability, it is very difficult to break bad habits or develop positive ones. You may want to stop smoking or start eating healthy, but without immediate consequences for falling short, you fall back into old patterns. What if you knew a zap was coming if you didn’t get off your seat and follow through? Would you be more inclined to get out of bed and actually DO what you said you were going to do?
Maneesh Sethi is the founder and CEO of Pavlok, a startup leveraging aversion therapy to build wearables that change habits. The company’s core value is to help people commit to tasks—and follow through. Maneesh is also the editor-in-chief of Hack the System, a blog that offers readers unconventional approaches to succeeding in the realm of fitness, travel, business and productivity. His work has been featured in Zen Habits, The Four-Hour Workweek, and NPR, among many other media outlets.
Today, Maneesh joins us to share the science behind the Pavlok, explaining how he got the idea for the product and how you can break bad OR develop good habits with the device. He offers examples of the apps within Pavlok and discusses the metrics the device can track. Maneesh also describes how the business might evolve to expand its coaching program and integrate with other wearables, eventually becoming a SaaS product for health and fitness coaches. Listen in for Maneesh’s list of the Top Six Game-Changing Habits and learn how to use habit psychology to improve your nutrition, fitness and productivity!
Topics Covered
[1:40] Maneesh’s top six game-changing habits- Sleep well
- Eat healthy
- Exercise
- Daily conversation
- Meditate
- Drink water
- Keto, low carb diet (mostly meats + veggies)
- Eat between 12pm and 8pm
- Strong lifts 5X5 workout
- One hour, 3X per week
- Hiring accountability partner led to 98% productivity
- Build business around committing to/completing tasks
- People motivated most by negative reinforcers
- Use aversive conditioning to eliminate bad habits
- Press button manually when craving bad habit
- Betting pool to earn money for positive behavior
- Gratitude journal, morning/evening routine + sleep tracking
- Launch of coaching program (targeted to entrepreneurs)
- Sleep and step count
- Chrome extension tracks productivity
- Integrates with RescueTime, Apple Health + IFTTT
- Pavlok does not have heartrate monitor
- Use case for waking up (alarm during light sleep)
- Continue to empower people to control behavior
- Grow coaching program, Beta test as SaaS product
- 8-10% return rate
- Strap available to connect with Apple Watch
- Eventually integrate with Oura Ring, Garmin
- Seven hours of sleep per night
- Write down to-do list night before + follow through
Learn More About Maneesh Sethi
Pavlok [Coupon Code: aliwatts]
Email maneesh@pavlok.com
Resources
‘Why I Hired a Girl on Craigslist to Slap Me in the Face’ on Hack the System
Pavlok Productive Entrepreneur Coaching